In order to finally pull the trigger and start building your first niche affiliate website, you’re going to need to dig into the topics you’ve chosen.
You’re looking to uncover keywords that are going to give you quick wins, but also have a high profit margins so you can make enough money to make the efforts worth your time and energy.
You also need to ensure that the level of competition you’re going to be up against is something that a beginner can take on.
To do this, you’ll need to build a keyword list, and utilize a few time-proven techniques to discover your competition’s strengths, and weaknesses, so you have an angle to take, and can effectively plan your attack strategy. Thankfully, there are quite a few different tools to help you verify the level of competition and determine how profitable your chosen topics, or niches, are going to be.
First, you need to understand that there are two main types of keywords: head and longtail.
Head keywords are generally shorter phrases, containing one, two, or sometimes even three words, that are going to be harder to rank for and receive traffic from.
Longtail keywords, on the other hand, are going to be much easier to rank for, but probably aren’t going to provide you with as much search volume as the shorter, harder to rank for “head” keywords.
But, the longtail keywords will be your true money-makers, and you should really take your time and do the research thoroughly in order to set yourself up for success from the get-go.
You can use a few different tools to help you come up with keyword ideas, and determine how stiff the competition is.
To get started, you’re going to need to take the list of topics you’ve created in the previous step, and begin brainstorming keywords that you think people would be typing into the search engines, looking for products or more information.
Long Tail Pro
Long Tail Pro has been a long time staple in just about every successful niche website builder’s arsenal, and for good reasons — it’s constantly being developed, by a guy who made his name through building niche websites, Mr. Spencer Haws.
LongTail Pro has quite a few different features that makes it easy for you to find, organize, and target keywords on your niche affiliate websites.
Pro Tip: The best use for LongTail Pro (LTP) is to quickly analyze the search results for the level of competition you’re going to be up against. LTP includes a score, known as the Keyword Competitiveness, that lets you quickly identify whether a keyword is difficult, or not.
As a general rule, any keyword with a KC score lower than 30 is considered low competition, while a KC of 40 or higher is considered difficult to approach.
SEMRush is an amazing tool, but one that, if you’re not careful, can quickly lead you into information overload. That’s why it’s recommended that you use the tool, but make sure that you’re staying aware of how much time is actually being spent using it. You can dig into your own site, as well as your competition’s sites to help come up with a plan of attack.
Pro Tip: SEMRush is best used when you’ve identified your competition, and want to dig in deeper, to see exactly what they’re doing, where they’re ranking, and what they’re spending advertising money on.
Learning your competition’s weaknesses is crucial to being able to attack the keywords from an angle that will let you wedge yourself in, effectively “coming out of nowhere”.
AdWords Keyword Planner
When it comes to gathering keywords and data, who better to get it from than straight out of the horse’s mouth. The horse, in this case, being Google themselves. While other keyword tools are great for mining keyword data and search results, nobody does it better than Google can.
You can input your seed keywords gathered earlier, and come back with a list of 800 potential ideas that Google deems relevant, and then re-enter the new keywords back into the tool to generate even larger lists of potential search queries you can target on your site.
Pro Tip: The Adwords Keyword Planner gives you the ability to quickly build keyword lists, and search out semantically related keywords that you should be including inside of your blog posts and pages.
Google delivers up the data that they see as relevant to the keywords you’ve chosen, giving you a quick way to develop the LSI, or latent semantic indexing, on your content — and helping you outrank your competition.
Google isn’t the only source of keyword data, and if you rely solely on the Adwords Keyword Planner for your seed keywords, you’re greatly hindering your potential for success. Since a majority of marketers rely solely on the data from the Adwords Keyword Planner, you can put yourself one step ahead of the pack by figuring out what keywords are being used on other platforms.
KeywordTool.io lets you dig into Google’s AutoSuggest, as well as YouTube, Bing, Amazon, and even the App Store, giving you a clear picture for the types of keywords you need to be adding into your lists.
Pro Tip: While search volumes on the keywords generated by KeywordTool.io may be smaller (or not reported, at all) it is a good idea to use these keywords inside of your list, or even as blog posts and pages of their own.
Because the tool is based off of Google’s AutoSuggest technology, you already know that people are typing the queries into the search box. If you target them on your site, you stand a better chance at ranking highly, because most of your competition isn’t going to dig as deep to find longtail keywords that continue to remain untapped.
One of the most important aspects of developing a successful niche website, whether for the Amazon Affiliates program, or Fulfillment By Amazon, is being able to connect with your readers on a social level.
Creating content that has a high probability of “going viral”, though, is a lot harder than it sounds — with no real rhyme, or reason, to what makes a post actually take off on social media.
Thankfully, BuzzSumo gives you insights into what people are already sharing across the various social networks, and lets you quickly determine the types of content you should be creating on your own sites.
Pro Tip: Use BuzzSumo to determine what types of content the readers and customers in your niche are most passionate about. To make things easy on yourself, you can take the content that’s already gone “viral” in your niche, and approach it from another angle.
Either rewrite the post, and add on your own flare to it, increasing it’s size and potential to go “viral” again or find an angle that the original writer may not have covered, but that you feel is going to be a hit with the readers inside of the niche.
MerchantWords is an upcoming keyword tool with on very specific focus: product based keywords.
Every type of site from niche affiliate websites, to full eCommerce stores, dropshipping sites, and FBA sites can use MerchantWords to gain an understanding of which products are going to perform the best in their chosen market.
Pro Tip: Since you’re building the site with the end goal of converting it into an eCommerce (FBA) platform, you’re highly advised to use MerchantWords to determine what products customers in your niche are most likely searching for.
Including these products on your site will make it easy for you to convert from the Associates program into FBA, once you’ve tracked down a supplier.
Use these 6 tools, and you’ll have more keywords than you know what to do with. Once you have the keywords into a list, what do you do with them, though? You organize them, that’s what.